A WORD FROM . . . Dylan Rushbrook, Central Otago District Council group manager - community vision

Our resident opinion surveys are an essential tool for gathering information about our community’s thoughts, feelings, and attitudes about various topics. They provide valuable insights into public opinion, which can be used to inform decision-making processes in various fields across council work programs.

But despite their importance, many people are reluctant to fill in opinion surveys, often citing reasons such as lack of time, privacy concerns, or simply not seeing the point.

However, there are several reasons why people should take the time to fill in this opinion survey.

Firstly, opinion surveys provide an opportunity for individuals to have their voices heard.

By filling in a survey, people can express their opinions on issues that matter to them, and their responses can contribute to shaping policies and decisions that affect their lives.

This is particularly important in democratic societies, where public opinion plays a crucial role in shaping government policies and actions.

Secondly, surveys can help to identify trends and patterns in public opinion.

By analysing the responses of a large sample of people, researchers can identify common themes and trends in people’s attitudes towards various issues. This information can be used to inform public debates, media coverage, and policy decisions, and can help to ensure that decisions are based on accurate and up-to-date information.

Thirdly, opinion surveys can help to improve the quality of products and services.

By gathering feedback from the community, [the] council can identify key areas for improvement and make changes that better meet the needs and preferences of our residents today and for the future.

This can lead to increased community satisfaction and a more efficient organisational planning.

Finally, surveys are an important tool for gathering information about public opinion, and people should take the time to fill them in.

By doing so, they can have their voices heard, contribute to shaping policies and decisions, and help to improve the quality of products and services.

You only have a few more weeks to complete the survey, so please, take a few minutes to share your thoughts and make a difference in your community.