Tourism Central Otago has launched a second set of safety videos building on its December campaign.
The series of short-clip videos highlight things people should be doing to ensure everyone using local trails has a great experience.
They feature locals and visitors on a mix of trails and are being released in time for what is already a busy autumn on Central Otago’s trail network.
The four new clips focus on being aware of weather, isolation and choosing the right trails for your skill level and rider group.
Tourism Central Otago general manager Dylan Rushbrook said all indications were that this would be “an incredibly busy” period, which includes the school holidays, on the trails.
“With that in mind, and based on feedback that some poor behaviour is being observed, we’ve identified additional key messages that will increase awareness of risks and highlight safe trail use practices.”
Being considerate was key, he said.
“These safety messages are not just for a commercial operator’s clients locals, friends, family and visitors too.
“We really encourage people to choose a trail that fits their ability, so that they enjoy their experience and don’t end up in trouble and needing assistance,” Mr Rushbrook said.
Although the messages in the clips had a serious side, there was a bit of a light-hearted approach to how they were presented which it was hoped engaged people to like and share.