They say it takes a village to raise a child and Central Cinema is stepping up to help grow the Alexandra village of support.
The cinema is partnering with Alexandra Mums4Mums drop-in support group to trial movie showings specifically for parents with young children fear of causing a scene or disturbing other patrons.
The sessions are being launched next Wednesday and will coincide with World Breastfeeding Week.
WellSouth health promotion specialist Jo O’Connor said the timing could not be better.
“World Breastfeeding Week is held every year responsibility’ means we all have a part to play employers, communities, health systems and government.
“Isn’t it great our local community cinema is providing a family friendly environment, limiting ticket sales so there’s ample space for wandering toddlers.
“Breastfeeding mums will be welcome plus there is now a change table should parents need to use it.”
“It gives people the chance to get out last time I got to go to the cinema.”
If parents embrace the sessions, Central Cinema will make baby and toddler-friendly screenings a regular event.
Parents are invited to the initiative’s launch on Wednesday.
WellSouth and Mums4Mums will provide morning tea from 10am and the movie Dream Horse will screen at 10:30am. Dream Horse is the heartwarming true story of Dream Alliance, an unlikely racehorse bred by a small-town bartender, who becomes a beacon of hope for their struggling community.
Tickets are $15, and for those not attending the movie, Mums4Mums peer supporters will be available until noon for connection and cups of tea as they do on the first and third Wednesday of each month at Alexandra Baptist Church.