WoolOn moves online for this year’s event

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The WoolOn Creative and Fashion Society is to change tack for this year’s WoolOn event due to Covid-19.

The scheduled WoolOn 2020 event will not be held at Highlands in Cromwell in August; instead it will move online with a programme of events and activities for designers and the public while organisers looked to the 2021 event.

WoolOn Creative and Fashion Society deputy chairwoman Mary Hinsen said the committee was conscious of the impact Covid-19 was having on events but wanted to keep WoolOn on people’s minds.

‘‘It is important we recognise the seriousness of the current situation with Covid-19, and as a committee we believe to run the event in its traditional format this year wouldn’t be socially responsible.

‘‘Instead of cancelling, we are pivoting, and leaning to technology available to provide a range of online experiences for designers and the wider public,’’ Ms Hinsen said.

The education programme would continue in an online format, as well as introducing online designer interviews, masterclasses, and other activities.

Those formats were an opportunity to engage with WoolOn throughout the year, drive innovation and allow Central Otago-based designers to interact with national and international designers, Ms Hinsen said.

‘‘We are excited to bring the new-look WoolOn Creative Fashion event to Highlands in August 2021 showcasing our incredible region as a vibrant hub of creativity and as a stalwart of the wool industry.’’