New Zealand’s three competing ski businesses have collaborated to make a new snow film, See You At The Bottom: The New Zealand Snow Movie.
The film, by Diaries Downunder, takes an in-depth look at skiing in Queenstown, Wanaka, Canterbury and Ruapehu and is part of a joint marketing campaign to an Australian audience for the 2022 winter snow season.
Ski Areas Association of New Zealand (SAANZ) chairman, Marty Toomey, said he hoped the film would encourage skiers and snowboarders to make the most of winter “down under”.
“New Zealand is one of those incredible places where everyone can be inspired in the mountains – whether they are taking their first turns, or aiming to emulate the success of our Kiwi Olympians,” Mr Toomey said.
“A successful ski season is hugely important to not only our ski areas, but also the wider snow sports industry and the communities that surround it. That’s why we have undertaken this joint initiative for winter 2022 and beyond.
The film features professional Kiwi skiers and snowboarders, including Olympian/Freeride World Tour athlete Janina Kuzma, Olympians Finn Bilous and Tiarn Collins, and Freeride World Tour athletes Jess Hotter and Blake Marshall.
The marketing campaign is being largely targeted to Australian skiers and snowboarders, but will also be promoted domestically.
The Ski Areas Association represents all Kiwi ski areas: The Remarkables, Coronet Peak, Snow Farm, Cardrona, Treble Cone, The Invincibles, Soho Basin, Ohau, Roundhill, Mt Dobson, Fox Peak, Mt Olympus, Broken River, Craigieburn, Porters, Mt Cheeseman, Temple Basin, Mt Hutt, Mt Lyford, Rainbow, Tukino, Whakapapa, Turoa and Snowplanet.