A memorandum of understanding signed between Women in Wine Central Otago and the University of Otago should “greatly influence” business practices in the wine sector, those behind the move say.
The partnership was an important one that would provide valuable data for the wine industry and identify various research topics, Women in Wine Central Otago founder Janiene Bayliss said.
“This is an important partnership between the wine industry and the university and because it will determine the way we do business, it also has the potential for the university to delve deeply into an exciting industry on its doorstep for the purposes of excellent research and active participation by its students.”
Ms Bayliss said the wine industry now operated as part of tourism, providing a range of vineyard experiences, including food, accommodation, tastings and tours.
“To leverage that properly, and make the very best business decisions, we need much better trend information and usage of the data from a number of contact points.
“The University of Otago partnership is the perfect tool to enable us to move forward and do some exciting thinking pieces together. Insights gained through expert advice from the university together with our own knowledge will allow us to plan better to act on and make the right decisions from.”
Prof Robin Gauld, dean of the University of Otago’s business school, said the university was looking forward to working with Women in Wine Central Otago in providing research, education and training opportunities in every aspect of the wine industry.
He said it was an “exciting” collaboration which would foster multidisciplinary initiatives across the University of Otago.
The first things done would be identifying research areas and topics key to Women in Wine Central Otago members, Ms Bayliss said.