Pivot was a word used a lot in 2020, but at Poolburn Adventure Hub pivoting was happening long before it was fashionable.
Late last year, the former Poolburn Hotel pivoted to become the Poolburn Adventure Hub for accommodation and The Hub for a caffeine fix.
Promises of caffeine and a good night’s sleep have been drawing people back through the doors ever since, including cyclists, film crews, locals and visitors to the area.
The hotel, which was closed in late 2008, was purchased by two Queenstown men, who have since moved to Poolburn to revitalise the facility.
Co-owner Mark Williamson said the building had operated as a shearer’s quarters after the last pint was pulled.
They have since renovated the accommodation quarters to provide a place with character for people wanting to stay.
Some stay just for a night, others longer, making the most of what the area has to offer, including great fishing spots and the opportunity to explore the wider areas.
‘‘Located on the new Central Otago touring route, we get fishermen heading up to the Poolburn or Manorburn dams, hunters and the occasional rail trail cyclists.’’
He said although Covid-19 had prevented overseas tourists from coming to New Zealand over the past year, there were still many Kiwis venturing to the area to make the most of their own backyard.
During the tavern’s heyday, the building was dubbed ‘‘The Meeting Place of the Valley’’ and was a focal point of the community.
‘‘The curling club would have meetings there, duck shooters would stay for season opening, farmers would meet for a drink. We wanted to do something to be part of the community again.’’
That dream was now becoming a reality, as people once again park their vehicles, meet for a coffee and venture off on a drive or a walk.
‘‘They love it because this has always been the meeting place of the valley.’’
As a result, the duo have been able to meet ‘‘pretty much everyone’’ in the area, including film crews working on a range of productions, including Mulan and Power of the Dog.
Another closely guarded production will be added to that list soon, he said.
The team behind the Poolburn Adventure Hub have plenty more plans in the pipeline, which would ultimately add new dimensions to the business.
That progress has already had approval from the authorities.
Mr Williamson said the Central Otago District Council has provided consent to allow the business to expand in the future, to include a full cafe service and possibly a licence to serve alcohol during the day.