Central Otago designers are being encouraged to start thinking about entries for this year’s WoolOn Fashion Awards, as the dates for the event are announced and organisers continue their bid to make the awards the biggest fashion show for wool garments in the country.
This year’s event would be held on August 30-31 and more information would be available for designers soon, Ms Ravenscroft said.
A sub-committee focusing on designers was already operating and designers would be “centre stage” at this year’s event, she said.
The committee was also looking for more volunteers for a Friends of WoolOn group, she said.
This group would help with things sub-committees needed, or by providing support such as helping backstage during the event.
She said it was “great” to have the dates for the event and the venue finalised. This year’s WoolOn would be held at the Molyneux Stadium and committee members would start planning the decoration and “transformation” of the venue soon.
She said committee members were looking forward to consolidating the good work done at last year’s event and building on that structure, “teasing out what we’ve done well in the past couple of years and letting go of some of the stuff that hasn’t worked as well”.
One of her aims was to lift the event’s educational focus, and it was hoped some workshops for potential designers would be held and some online videos of “tuition and inspiration” produced to assist and encourage designers.
Committee members would also step up discussions about how to further promote the event to move it from its regional focus towards national recognition, she said.
“We want WoolOn to be New Zealand’s leading fashion event for showcasing wool ‘from the farm to the catwalk’,” Ms Ravenscroft said.
The theme for this year’s WoolOn fashion show would be “Mysterious” and it would have the “excitement, drama and wow factor” of last year’s event, she said.
“The theme of ‘mysterious’ evokes to me ‘I want to go and see what that’s about, I want to see what the new and experienced designers are going to bring to the catwalk’.
“I just think it’s really great for Central, and particularly Alexandra, to have the WoolOn event in our part of the world. It’s going to be another great night at the event.”
Ms Ravenscroft said feedback from a survey of those who attended WoolOn last year would be used when planning this year’s event, and the views of more designers were still being sought.