A lexandra’s Seasonal Solutions Co-operative (SSCO) has already started to receive applications for seasonal work in orchards as a result of a chat by the cherry fairy and her colleague from the Central Otago District Council at a Hamilton motorhome expo.
Cherry fairy and SSCO administration manager Damianne Wells and CODC trade and consumer marketing manager Andrea Lauder, spent three days at Mystery Creek, Hamilton, attending the New Zealand Motorhome and Caravan Associations’ Motorhome, Caravan and Leisure Show earlier this month.
Their key role was to promote jobs in the region’s orchards to help alleviate a predicted shortage of workers during the fruit harvest season.
Ms Wells said they received ‘‘very positive’’ feedback from the show.
‘‘We talked to all ages and we found a lot of grandparents taking brochures home to encourage their student-aged grandchildren to come down here.
‘‘We promoted January as the time to come down here to work.’’
The two women talked to about 700 people each during the three days.
‘‘The other girl, Andrea, had a clicker and clicked for every conversation, and I matched her person for person.
‘‘It is a great opportunity to promote our district [as a place to work] during the holidays.’’
SSCO has also been promoting seasonal work in Central Otago at tertiary institutions as well as at job fairs and through advertising during the past three months.