Looking back to a golden age of scenic trips around New Zealand is a focus for Wanaka artist Lisa Nicole Moes.
She creates stylised, eye-catching posters that reflect a sense of romance and glamour.
When the pandemic closed borders she was worried sales would dry up without overseas tourists.
At the end of lockdown she posted on a social media page devoted to supporting New Zealand-made items and got ‘‘a crazy amount of support’’, she said.
The nostalgia of her posters resonated with domestic shoppers and as overseas holidays dropped off the agenda, her images seemed to capture the zeitgeist as many rediscovered holidays closer to home.
A love of the outdoors as well as the pared-back style of classic touring posters of the 1930s to 1950s combine in her work.
When people were on holiday they had quite idealised views, and her posters were a reminder of an enjoyable experience, she said.
‘‘It is a like a nice reminder of people’s trips.’’
Nicole Moes moved from Wellington to Wanaka in 2014 and there was ‘‘definitely lots of inspiration’’ to be had in the countryside of the Upper Clutha.
Her aim was to ‘‘reflect the feeling’’ of a location rather than focusing on realism.
‘‘I love that feeling of being in nature.’’
The images were always a bit idealised — a mountain range might become a bit taller or water become a deeper shade of blue.
‘‘I just want to enhance it because that is how I feel in that place’’.